Media Production · Launch

New Product Launch Media Production

A launch has a date, and the date does not move. We plan the film, the stills and the social cuts as one campaign, then produce them from one shoot so everything lands together.

Start a launch brief All media production

The situation

The date is fixed. The assets are not.

Product launches go wrong in a predictable way, and it is almost never the film that fails. It is everything that was not planned alongside it.

A hero film gets commissioned. Then, a week before launch, someone asks for the vertical version, the fifteen second paid cut, the product stills for the marketplace listing, the founder soundbite for press, and the silent captioned version for the feed. All of that is a second production if it was not on the call sheet, and there is no time left for a second production.

The launch date is already committed to retail or press
Paid media needs several cut lengths, not one film
The marketplace listing needs stills on a specific background
Regional channels need Arabic and English versions on the same day
The product itself only exists as a handful of prototypes

What this is for

Everything ready on the same day.

The point of planning a launch as one campaign is that nothing has to be requested late, because it was already on the shot list.

One shoot

Horizontal, vertical and stills coverage are scheduled into the same day rather than treated as separate jobs, which is what makes the wider asset set possible at all.

One deadline

We work backwards from your launch date to fix the shoot day, the review rounds and the delivery date, and we tell you early if the date is not achievable.

One look

The press shot, the paid ad and the marketplace still all come from the same lighting and the same grade, so the product reads as one product everywhere.

How it runs

Planned backwards from launch day.

Every date in the plan is derived from the one date you cannot move, which is the only sane way to schedule a launch.

Read the full process

Asset list
Before anything creative, we list every asset the launch needs and which channel it is for. This is the document the whole plan hangs from.
Reverse schedule
Working back from launch day we fix the delivery date, the review rounds, the edit window and the shoot day.
Concept and script
We write the hero film and, at the same time, the shorter cuts, so the short versions are written rather than trimmed.
Multi-format shoot
One production day covers the film, the vertical framing and the product stills, because all three are on the shot list from the start.
Staged delivery
Press stills and the teaser can land before the hero film if your rollout needs them earlier. We agree that order in the schedule.

Scope and deliverables

The asset list is the scope.

For a launch, scope is simply the agreed asset list plus the dates each item is due. Both are written down before anything is booked.

Scope

Package details are confirmed during planning.

We do not publish a fixed package list, because the crew shape, the number of shoot days and the delivery formats change with the brief. We agree all of it in writing before anything is booked.

What the scope conversation covers

Every asset the launch needs, and the channel it is for
Cut lengths and aspect ratios, decided before the shoot
Whether stills coverage runs on the same day as the film
Arabic and English versions, captions and who supplies copy
The delivery date for each item, working back from launch day

Common questions

Launch questions.

Can one shoot cover the film, the photos and the social cuts?

Usually yes, provided it is on the shot list before the day. Vertical framing and stills coverage change how the day is blocked and lit, so they are planned in rather than squeezed in.

How far ahead of launch day should we start?

Earlier than most people expect, because the schedule is built backwards. Tell us the launch date first and we will tell you honestly whether the remaining time is enough for the asset list you want.

Can you work to a fixed launch date?

That is how we plan every launch. What we will not do is accept a date we do not believe is achievable and tell you later. If the timeline is too tight for the full list, we say so at the scoping stage and propose what can be delivered instead.

Do you produce the vertical and paid-ad versions too?

Yes, and we write them rather than crop them. A fifteen second paid cut that was scripted as a fifteen second cut holds attention very differently from a hero film trimmed down at the end.

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